Research on the Brand Rejuvenation Strategy of Guochao Cultural and Creative Products Under the Background of "Internet +"
Take Hu Kaiwen Huizhou Ink, A Time-Honored Chinese Brand, As An Example
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https://doi.org/10.54097/6z60zf80Keywords:
Abstract
With the rapid development of "Internet +", the elements of "national tide" are more and more popular at present, and the development trend in the field of cultural and creative consumption is more and more rapid. At the same time, "Internet +" has changed the core competitiveness of media, and brought many opportunities and challenges to the younger brand of cultural and creative products. Based on the development background of "Internet +", this paper puts forward a new strategy for the younger brand of Guochao cultural and creative products to provide a new direction for the development of Guochao cultural and creative cause.
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References
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