Development Strategy of Night Tourism in Heilongjiang, China

Linan Xian

doi:10.54097/e7v4bw17

Authors

Linan Xian

DOI:

https://doi.org/10.54097/e7v4bw17

Keywords:

Night Tourism, Heilongjiang, Development Strategy.

Abstract

The development of night tourism helps to broaden the development space of tourism, enrich the development dimension of tourism function, and make the tourism resources be utilized with maximum efficiency. It extends the tourism industry chain, drives the development of other industries, and is a new driving force for regional economic development. To promote the high-quality development of night tourism in Heilongjiang province, this paper compares and analyzes China's iconic and brand-influential night tourism products, and compares the cases of Heilongjiang with those of the United States, South Korea, the Netherlands, and Canada, which are located in the same high-latitude region, to analyze the current situation analysis of night tourism in Heilongjiang and to put forward suggestions for its enhancement.

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