Study on the Translation of Bilingual Signs of Cultural Tourism in Baoding under the Background of Global Tourism

Abstract

In the process of building a new pattern of global tourism and promoting the transformation and upgrading of tourism structure, it is of great significance to standardize the construction of bilingual signs of cultural tourism. This paper takes the tourism and cultural entertainment sections of the English Translations of Public Signs in Baoding (Trial) as the research object and comprehensively uses literature research, questionnaire survey, qualitative analysis and other methods to point out the shortcomings of the existing research on the translation of bilingual signs in Baoding. On the basis of the research, from the four dimensions of accuracy, standardization, cultural differences and humanity of bilingual signs translation, this paper analyzes some errors in the Trial, discusses the relevant translation strategies, and gives some reasonable suggestions to the government. In this case, the construction of bilingual signs in cultural tourism will be more in line with the development goals of global tourism.