Analysis of the Characteristics of Mobile Audio Payment Platform
DOI:
https://doi.org/10.54097/fbem.v5i3.1918Keywords:
Mobile audio payment, Himalayan FM, Content, FeaturesAbstract
With the popularization and development of the Internet and mobile devices, the forms of knowledge production and dissemination are increasingly rich. Mobile paid audio platform has become one of the carriers of high-quality content due to its fragmentation, accompanying, social and other characteristics. As the largest mobile paid audio platform in China at present, Himalayan FM adopts the content production mode of "UGC+PGC+exclusive copyright" in terms of program content. The audio program content is mainly "fast, short and flat", which is more in line with the current fragmented scene environment. In 2016, the Himalayan FM took the lead in trying to produce and disseminate knowledge-based audio pay programs, creating a premium pay program zone, and playing a leading role in the mobile pay audio field. Although Himalayan FM is the "leader" of mobile pay audio platform, there are also some problems that must be solved in the development. Therefore, understanding its characteristics can provide some suggestions for the future development of Himalayan FM.
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