Research on Mutual Promotion and Win-win Mode of Public Welfare Activities and Brand Marketing of Automobile Enterprises
DOI:
https://doi.org/10.54097/fbem.v5i3.1921Keywords:
Automobile industry public welfare activities, Brand marketing, Mutual benefit, And win-winAbstract
At this stage, China's market economy has entered an era of marketing success, with various marketing methods and models emerging in endlessly. No matter what kind of marketing means or model is adopted, the ultimate goal is the same - to obtain the maximum profit at the minimum cost. In today's market operation environment with unprecedented fierce competition, enterprises can not only coordinate the relationship with the government and society but also effectively enhance the competitiveness of enterprises by implementing public welfare marketing and combining public welfare with enterprise strategy.
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