Analysis of Tourism Attraction Based on SPSS: A Case Study of Tangcun Village in Xi'an

Abstract

Although China's urbanization process continues to advance, the vast majority of the post-80s and post-90s grew up in the traditional villages, and the traditional villages still have a natural attraction for them. Even if they become a new generation of city residents, due to the hustle and bustle of the city, urban residents yearn for a peaceful and leisurely pastoral life with the beauty of nature.The current academic research on traditional villages focuses on the development of rural tourism industry under the background of rural revitalization, and the high-quality development of rural tourism industry.With the change of consumption subjects and consumption structure, this paper takes China Tangcun Chinese Agricultural Park as an example to explore the influencing factors of Tangcun tourism attraction through questionnaire survey and interview method, in order to explore the influencing factors of traditional village tourism attraction in the experience economy era, and provide strategies for the development and optimization of traditional village tourism products.