Financial Risk Analysis in the Operation of Sports Events from a Commercial Perspective

Abstract

 With the acceleration of globalization, the sports industry has shown vigorous development momentum under the precise efforts of recent policies, gradually entering a new golden period of development. Various international sports events have flourished, becoming an important force in promoting the development of the global sports industry. Organizers of commercialized international sports events, as independent economic entities responsible for their own profits and losses, bear the important mission of promoting the development of the sports industry and enhancing international influence. They face risks and challenges from political, economic, cultural, and other aspects, while also being vigilant against the potential threats of financial risks. To meet these challenges, organizers must continually improve their financial management capabilities, strengthen risk assessment and prevention, to ensure the smooth progress of the event and the maximization of economic benefits. Only in this way can commercialized international sports events stand undefeated in the fierce market competition and contribute to the continuous and healthy development of the sports industry.