On the Integrated and Innovative Development of "Internet+Online Tourism" under Demand Orientation Taking the Development of Tourism in Yunnan as an Example

Abstract

The rapid development of Internet technology in today's era has provided more possibilities for the transformation, upgrading and in-depth development of all walks of life. In the face of the large-scale spread of new domestic and international epidemics, most traditional industries have encountered difficulties in their development. This paper focuses on the development of China's tourism industry, taking Yunnan Province of China as the exploration direction, starting from the analysis of the integration of tourism and Internet technology in Yunnan, and the possibility of promoting its online tourism development, points out its current shortcomings, and puts forward the development countermeasures of its online tourism, so as to boost the development of new forms of tourism in Yunnan and the deep transformation and integration of Internet technology.