Problems and Countermeasures of Agricultural Products Live - Broadcast with Goods

Abstract

With the development of "Internet +" and the proposal of rural revitalization strategy, the new business model of "live broadcast of agricultural products with goods" has effectively activated the impasse of agricultural product sales, which has been warmly welcomed by farmers and gained recognition and attention from the society.This kind of network marketing mode can not only promote rural revitalization, but also let the variety and quality of agricultural products into the public's vision.However, from the perspective of the current situation, there are still some shortcomings in the online marketing model of agricultural products live with goods. Therefore, this paper proposes the innovative development strategy of agricultural products live with goods by analyzing the audience degree, technical means, difficulty and consumer loyalty of agricultural products live with goods marketing model.