Research on the Development Model of Network Precision Marketing Based on Big Data

Abstract

With the emergence of new technology, network marketing is also changing. In the future, network marketing will develop in the direction of personalization, precision and aggregation. Accurate network marketing is a marketing method that collects, samples and analyzes users' network behavior data by means of modern information technology, calculates the potential consumption trend of target users, and accurately puts advertising information. These huge, diverse, complex and rapidly changing information assets require enterprises to use new technologies to deal with them, so as to bring value-added and accurate data basis to enterprise marketing. This paper puts forward the concepts of precision marketing and big data, and analyzes the characteristics of precision marketing under the background of big data. Then, it discusses how to apply big data to precision marketing and implementation strategies, and makes an analysis of the application part. It is found that by using big data, enterprises can know the consumption data of consumers more accurately, their marketing is more targeted, their marketing results are more remarkable, and their benign and steady development will be more guaranteed. In order to provide reference for the marketing of enterprises.