Research on the Impact of Environmental Responsibility on Consumers' Green Purchase Intention
DOI:
https://doi.org/10.54097/cx5pfd16Keywords:
Environmental responsibility; Green perceived value; green purchase intention.Abstract
Based on the theory of planned behavior, construct a basic theoretical model of the impact of environmental responsibility on green purchase intention, this paper analyzes in detail how environmental responsibility acts on consumers' willingness to buy green, and discusses the path and situational factors. These studies not only help us to understand consumers' green consumption behavior more comprehensively, but also provide important theoretical support and practical guidance for promoting green transformation. The conclusions are as follows: (1) environmental responsibility can positively affect consumers' green purchase intention, and (2) green perceived value has a mediating role between environmental responsibility and green purchase intention.
Downloads
References
Grunert S C. Everybody seems concerned about the environment: But is this concern reflected in(Danish)consumers' food choice?[J].European Advances in Consumer Research,1993,48(3):367-390.
Tao Jingyi. The impact of consumers' environmental responsibility and negative value perception on green customization willingness[D]. Harbin Institute of Technology, 2021.
Liu Libo. From symbiosis, restriction to win-win [D]. Changchun: Jilin University, 2016.
Zheng Shiyi: A Comparison of the Factors Influencing Three Environmental Behavior Intentions of Environmental Group Members [D], Sun Yat-sen University, Taiwan, 2004.
Wang Jianming, Wu Longchang. The impact of multi-dimensional green purchase emotion on green purchase behavior. [J]. Urban Issues,2015(10):94-103.
Kanchanapibul M, Lacka E, Wang X J et al.An empirical investigation of green purchase behaviour among the young generation［J].Journal of Cleaner Production2014 (66):528－536.
Sheng Guanghua, Ge Wanda, Tang Li. The impact of consumers' environmental responsibility on green product purchase behavior--Taking energy-saving household appliances as an example [J]. Statistics and Information Forum, 2018, 33(5).
Zu Ming, Gong Qun, Yang Wu: Research on the relationship between consumers' environmental value orientation and new energy vehicle purchase intention[J], Enterprise Economics, 2019, Issue 6, pp. 21-27.
Liu Zengzeng. Research on the impact of environmental sensitivity on green consumption intention[D]. Zhongnan University of Economics and Law,2020.
Xiang Jing. Research on the impact of advertising appeal on customers' green purchase intention from the perspective of green marketing[D]. Southwest University of Science and Technology,2023.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
