Study on the Influence of Digital Transformation on The Financial Performance of Wuliangye

Ping Qin; Yang Li

doi:10.54097/hf1vwe58

Authors

Ping Qin
Yang Li

DOI:

https://doi.org/10.54097/hf1vwe58

Keywords:

Wuliangye; digital; financial performance; comparative analysis.

Abstract

With the development of the Internet and big data, the digital transformation of enterprises has become a necessary means to cope with the changes of their internal and external environment and improve their survival and development. As a leader in the liquor industry, Wuliangye has implemented the digital transformation of online and offline integration. In wuliangye as the research object, from the profitability, solvency, operating ability and growth ability to build financial performance evaluation system, analysis of the financial data from 2016 to 2022, explores the dynamic change of wuliangye financial performance, and compare the digital transformation, and the relevant enlightenment, in order to provide reference for digital transformation of liquor industry.

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