Research on the Path of Promoting Mechanism of Agricultural Brand Strategy in Hubei Province
DOI:
https://doi.org/10.54097/fbem.v5i3.2047Keywords:
Hubei agriculture, Brand strategy, Mechanism, Path.Abstract
Brand is a significant symbol of the comprehensive competitiveness of agriculture, and the development of the whole agricultural industry chain driven by brand is the only way to improve the quality of agricultural development and strengthen the advantages of agricultural market. Agricultural brand building is an important step to accelerate the development of agriculture and an important choice to enhance the competitiveness of Hubei agriculture. As a large agricultural province in Hubei, how to strengthen agriculture and promote the construction of agricultural brand strategy in Hubei is an urgent problem to be solved. The article analyzes the problems and constraints of agricultural brand construction in Hubei and the mechanism of promoting agricultural brand strategy, and systematically proposes the implementation path of agricultural brand strategy in Hubei.
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