Research on the Profitability Analysis and Promotion Strategy of Yunnan Baiyao

Hanlin Zhao; Xinyun Yang

doi:10.54097/67wvy183

Research on the Profitability Analysis and Promotion Strategy of Yunnan Baiyao

Authors

Hanlin Zhao
Xinyun Yang

DOI:

https://doi.org/10.54097/67wvy183

Keywords:

Profitability; DuPont analysis; Yunnan Baiyao; promotion strategy.

Abstract

In recent years, due to the aging of the population, people's health awareness is gradually improving, and the development of the pharmaceutical manufacturing industry has also been widely concerned by the people. Combined on the DuPont analysis system, comparative analysis and the current situation of Yunnan Baiyao, this paper analyzed the profitability of Yunnan Baiyao, found the deficiencies in its operation and management, and put forward relevant suggestions and strategies.

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References

Goran Karanovic,Sinisa Bogdan,Suzana Baresa.FINANCIAL ANALYSIS FUNDAMENT FOR ASSESSMENT THE COMPANY'S VALUE[J].UTMS Journal of Economics, 2010, 1(1).

Bodie Z.Making Investment Choices as Simple as Possible, but Not Simpler[J]. Financial, Analysts Journal, 2007, 63(3):42-47.

Mc Gowan J.The research on Du Pont financial analysis system and profitability of listedcompanies[J].Accounting and Finance Research, 2018,1(2):52-63.

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Published

19-04-2024

Issue

Vol. 14 No. 3 (2024)

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Zhao, H., & Yang, X. (2024). Research on the Profitability Analysis and Promotion Strategy of Yunnan Baiyao. Frontiers in Business, Economics and Management, 14(3), 295-300. https://doi.org/10.54097/67wvy183