Analysis on the Sales Links of Listed Companies Based on Value Chain Theory

Taking Great Wall Motor as an Example

Abstract

This paper takes Great Wall Motor as the research focus, and studies and analyzes the sales links of Great Wall Motor. First of all, the research background and related theoretical basis and concepts of this paper are expounded. Secondly, from the perspective of value chain, this paper focuses on the sales link of Great Wall Motor, analyzes its relevant data in the past five years, and expounds the current situation of profitability in the sales link. Carry out a comparative study of comparable companies, find out the problems existing in the sales process of Great Wall Motor compared with comparable companies, and analyze its advantages and disadvantages. Thirdly, the problems existing in the sales of Great Wall Motor are described and analyzed. Finally, according to the data and problems of Great Wall Motor, practical solutions are put forward in the sales process, which will help to change the status quo and enhance profitability.