Vol. 15 No. 1 (2024)

Articles

• The Effect of Employee Performance on Telecommunication Industry in Bangladesh

  Md Iqbal Hossen

  1-13

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• Dilemmas and Optimisation Countermeasures of Mixed Ownership Reform of Local State-owned Enterprises

  Yueliang Zhou, Peng Pan, Wanting He, Jiawen Wang, Jiayi Sun

  14-18

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• The Impact of Artificial Intelligence on the Technological Complexity of China's Manufacturing Exports

  Sini Zeng, Meihua Wang

  19-24

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• We Will Innovate the Scientific Research Management System

  Kaitian Li, Yuning Li

  25-30

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• Green Supplier Selection for Small Enterprises without Impairing Earnings AHP Hierarchical Analysis Based on ChatGPT Decision Empowerment

  Yifan Dang

  31-37

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• Study on the Impact and Mechanism of the Quality of Host Country Institutions on China's OFDI

  Yaxin Wang, Lihui Liu, Huirong Bao, Cuiyu Wen

  38-44

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• Study on The Influence of High Housing Price on Fertility Desire

  Jiawei Teng, Qian Yu, Luyue Zhou, Yifan Yang, Qiyao Zhang, Chenhan He

  45-49

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• Analysis and Governance of "Greenwashing" Behavior in China's Green Bond Market

  Jingjing Zhang, Deyu Li

  50-53

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• Research on the Influence of Green Trade Barriers on China's Export and Its Coping Strategies

  Xiaoyan Gao

  54-57

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• Research on the Exploration of China's Financial Supervision Based on the Smoke Index

  Senpei Wang, Jieliang Zhu, Chenyang Qi, Xiaoyu Cai

  58-60

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• Literature Review on Decision-Making and Coordination of Closed-loop Supply Chain

  Yuqi Sun

  61-67

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• Global Value Chains and Trade Patterns: A Comparative Analysis between Developed and Developing Countries

  Weihua Sun

  68-74

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• Study on the Coupling Development of Xi 'an Tourism Economy and Transportation

  Xianxue Chen

  75-79

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• Explore the Effective Path of Inheriting and Developing Traditional Drama in the Background of the Internet-Take Henan Opera as an Example

  Yuying Li

  80-83

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• The Impact of University Teachers’ Organizational Commitment on Work Performance

  Yurong Pan, Roberto Arguelles

  84-88

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• Research on Social Participation Willingness and Path Optimization of Characteristic Towns from the Perspective of Rural Revitalization Take Yingang Art and Innovation Town in Wuhu City as an Example

  Yanan Liu, Deyu Li

  89-93

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• The Influence of Green Supply Chain Management on Collaborative Innovation in Manufacturing Enterprises

  Jianxi Liu, Yu Gan, Yijun Chen

  94-102

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• Evaluation of the Economic Growth Effect of the Policy of Migrant Workers Returning Home to Start Businesses

  Dong Liu, Ling Jiang

  103-105

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• Consumer Attitudes and Behavior towards Eco-Friendly Hotels in Yunnan Province An Analysis Using TPB Framework

  Qiongfang Gui, Abdul Rashid Abdullah

  106-111

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• Research on the Impact of Digital Transformation on the Capital Labor Ratio of Enterprises

  Yuan Hu, Jin Chen

  112-114

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• Study on the Motivation of Nonlinear Trajectory of Corporate Financialization and the Impact of Financial Performance Taking Huamao Stock as an Example

  Ruijia Lan, Guoyu Mao

  115-125

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• Study of the Impact of ESG Performance on The Financial Performance of Mining Companies

  Yiming Zhang, Guoyu Mao

  126-133

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• Ecological Security Assessment of Main Grain-producing Areas in China

  Shihao Cao

  134-139

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• Research on Financial Performance Evaluation of Kweichow Moutai Based on EVA

  Mengdan Xiao, Lunzhi Gan

  140-147

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• Path Selections in the Development of Low-Carbon Economy

  Shuning Bi, Lan Jiang

  148-152

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• Research on Audit Problems and Countermeasures of "Special Fund for Nutrition Improvement Plan" of Y Audit Bureau

  Siying Wei, Xuefei Guo, Yujie Jiang, Shuai Lin

  153-159

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• Challenges and Opportunities for Sustainable Supply Chain Management

  Fangxi Li

  160-163

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• Comprehensive Evaluation of Esophageal Cancer Surgical Treatment Quality in Tertiary Hospitals of a Prefecture-level City Using the TOPSIS Method

  Rendan Ji, Jie Yang, Wei Zhang

  164-168

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• Analysis on the Sales Links of Listed Companies Based on Value Chain Theory Taking Great Wall Motor as an Example

  Weiguo Tang

  169-172

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• Research on the Improvement of Teachers' Salary System in Private Colleges and Universities

  Xin Cao

  173-177

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• Agricultural Land Suitability Assessment Based on GIS at the County Scale in Yibin, China

  Juan Xu, Cuicui Jiao

  178-186

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• Enterprise Internationalization and Enterprise Innovation Performance: The Regulating Effect of Equity Incentive

  Zijie Yu

  187-193

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• Research on the International Dissemination Path of Chinese Liquor Culture Based on the Perspective of The International Dissemination of Japanese Whisky

  Zheng Yang

  194-197

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• Research on the Path of The Digital Transformation of Education in The Era of Artificial Intelligence

  Shaoyun Lin

  198-204

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• Integrated Marketing Communication Strategies of the Online Variety Show "Talk Show Conference"

  Xuande Yu

  205-209

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• Research on Innovative Paths of Brand Marketing in the New Consumption Era from the Perspective of Brand Touchpoints

  Ruohan Lan

  210-214

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• Research on Corporate Governance and Efficiency Evaluation Based on DEA Model Take Chang'an Group as an example

  Yuan Zhang

  215-219

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• Germany's Economic Integration: Automotive Industry and FDI Analysis

  Xintong Zhou

  220-229

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• Research on Influencing Factors of AI Chat Robot on Customer Satisfaction of Online Shopping Platform Take Alibaba as an example

  VAKHRUSHVE NATALIA

  230-242

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• A Study of the Heterogeneous Application of China-Based Teaching Methods in International Trade and Business Law Courses

  Huanhuan Zhang

  243-246

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• Study on the Impact of RCEP National Logistics Performance on Vietnam's Cross-Border E-Commerce Export Trade

  Phan Thi Quynh Chau

  247-252

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• The Impact of Digital Inclusive Finance on Household Consumption: Empirical Analysis Based on the Yangtze River Economic Belt

  Yutong Wei, Qiong Wang

  253-260

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• The Impact of Multinational Entrepreneurship Team Structure on Entrepreneurial Products: A case Study of Chinese Entrepreneurs’ Entrepreneurship in the Indonesia Milk Tea Market

  Lesy Mariani

  261-263

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• The Interaction of Consumer Behavior and Artificial Intelligence Technologies: New Trends in Marketing

  Ziyue Zhao

  264-269

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• Research on the Influence of Advertising on Online Purchasing Behavior of Consumers in Hanoi

  Kieu Chinh Vu

  270-274

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• Study of Chinese Wine Consumers Behavior: Marketing Mix Model

  Yanlin Song, Dr. Felina Young, Dr.Chery B Cabading

  275-281

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• Research on Risk Assessment of Vietnam EPC Wind Power Projects based on Fuzzy Analytic Hierarchy Process

  Trinh Thi Linh

  282-287

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• Biogeochemical Cycle of Acid Mine Drainage from Pyrite Mines and Its Environmental Impact

  Zhouyuan Zhang

  288-292

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• Optimization of Production Line Balance Based on The IE Method

  Xue Zhang

  293-297

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• Theoretical and Modeling Research on The Valuation of Data Assets

  Yilun Wu

  298-305

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• Application of Harvard Analytical Framework to O2O Platforms of Generation Z: Take Meituan as an Example

  Taoxu Fu

  306-311

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• Review of Research on the Impact of Blockchain Technology on Supply Chain Operational Decision Making

  Bingli Lan

  312-315

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• An Investigation Report on the International Communication Effect of Liuzhou Bridge Culture

  Tongxin Lin, Liuqin Zhou

  316-320

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• CiteSpace-based Logistics Distribution Center Site Selection Research

  Li Liu, Shiyi Liu

  321-325

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• Study on Recycling Decisions of Recycling Dismantlers of Used Power Batteries Under the Influence of Recycling Efforts

  Anqi Cao

  326-333

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• Optimal carrier Selection Based on Reliability Under Delivery Spoilage and Cost Constraint

  Mengmeng Yuan

  334-338

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• Enterprise Digital Transformation: The Engine of New Quality Productivity Growth

  Jie Dong

  339-344

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• Application and Effectiveness Evaluation of Business Data Analytics in Marketing Strategy

  Sixu Chen

  345-348

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• Research on Manufacturing Industry and Key Core Technology Breakthroughs

  Suchen Tang, Yihao Li, Mengting Han

  349-356

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• Zhenlong Specialty Financial Fraud Analysis and Thinking Based on the perspective of business ethics and accounting professional ethics

  Siyi Xie

  357-361

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• Evaluation of the Effect of Competition to Promote Innovation: The Impact of Failure of Entrepreneurship Competition on The Entrepreneurial Intention of Finance and Economics College Students

  Yaping Gou

  362-368

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• Research on the Path of Digital Construction of Human Resource Management in Colleges and Universities in the Context of Digital Transformation

  Xiaoshuang Yin, Hongye Liu, Chuilong Kong

  369-372

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• A Review of Research on The Reliability Assessment of Fresh Product Distribution Networks Considering Product Perishability Constraint

  Yuanyuan Zhang

  373-377

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• Service Marketing Strategy for Study Abroad Service Companies in the Age of AI

  Jia Yan, Linxi Han, Dianlin Ju

  378-381

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• Study on the Impact of Agricultural Supply Chain Finance on Poverty Reduction: An Empirical Analysis Based on Nine Provinces in China's Border Region

  Wenjing Li, Lingjun Xie

  382-387

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• A Review of Research on Pricing Strategies and Pricing Factors of Enterprise Products

  Yongcheng Huang

  388-392

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• Does Housing Inequality Affect Residents' Social Status Perceptions? Evidence from CGSS in China

  Erhang Mo, Lijun Wu

  393-399

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• Study on the Influencing Factors of Regional Logistics on Regional Economy in Shanxi Province

  Linna Li

  400-406

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• Research on the Blocking Mechanism of The Poverty-stricken Population in Dabie Mountain Area Under the Guidance of Rural Revitalization Strategy

  Yiran Wen

  407-410

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• A New SVAR Model Based on Standardized Standard Asymmetric Exponential Power Distribution

  Tianyu Long

  411-426

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