Study of Chinese Wine Consumers Behavior: Marketing Mix Model
DOI:
https://doi.org/10.54097/qmmqdb23Keywords:
Chinese wine consumers, buying behavior, Shandong Province, marketing strategies.Abstract
This study delves into Chinese wine consumers' buying behavior, exploring the marketing mix strategies. The researcher brings a unique blend of practical insight and academic rigor to this study. The research methodology employs a quantitative survey to gather data from a diverse sample of Chinese wine consumers in Shandong Province. Statistical analyses provide a systematic framework for examining the relationships between various influencing factors and buying behavior patterns. Key findings delves into the impact of marketing mix elements, including product attributes, pricing strategies, promotional activities, and distribution channels, on consumer perceptions and purchasing intentions. Notably, the research highlights the importance of aligning marketing strategies with the unique preferences and consumption patterns of Chinese wine consumers.
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