Application of Harvard Analytical Framework to O2O Platforms of Generation Z: Take Meituan as an Example

Taoxu Fu

doi:10.54097/wcs6mx70

Authors

Taoxu Fu

DOI:

https://doi.org/10.54097/wcs6mx70

Keywords:

Harvard Analytical Framework, Generation Z, O2O platform, Meituan.

Abstract

The development of O2O platforms has led to changes in people's lifestyles, in which Generation Z is gradually becoming the main consumer in the market, which has a profound impact on O2O platforms. Given the advantages of the Harvard analytical framework, this paper aims to explore the application of the Harvard analytical framework in the O2O platform of Generation Z, taking Meituan, a leading O2O company in China, as an example. Using the Harvard analytical framework, this paper analyzes Meituan's financial data from four aspects: strategy, accounting, finance, and prospect, identifies problems, and gives corresponding optimization suggestions. The analysis finds that Meituan has problems such as business homogenization, limited profitability of the existing business, negative net profit, declining inventory turnover, increasing competitors, and changing consumer demand. In this regard, recommendations were made to launch new products and services, explore new business areas, optimize marketing and R&D expenditures, optimize inventory management, and gain a deeper understanding of the needs of Generation Z consumers.

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