The Impact of Multinational Entrepreneurship Team Structure on Entrepreneurial Products: A case Study of Chinese Entrepreneurs’ Entrepreneurship in the Indonesia Milk Tea Market

Lesy Mariani

doi:10.54097/trxgj172

Authors

Lesy Mariani

DOI:

https://doi.org/10.54097/trxgj172

Keywords:

Entrepreneurial Team; Multinational Entrepreneurship Team; Knowledge Structure; Product Strategy.

Abstract

The entrepreneurial team is one of the key factors for entrepreneurial success. An excellent entrepreneurial team can effectively integrate resources, overcome difficulties, seize opportunities, and ultimately achieve entrepreneurial goals. The knowledge structure of the entrepreneurial team will affect its understanding and judgment of the target market, which will in turn affect product positioning, design and development of product functions, and product pricing strategies. This study uses grounded theory research methods to process original data and analyze related issues.

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