Research on the Style Characteristics of Network Hosts

Taking Wang Nima's Style Characteristics as An Example

Abstract

There is a distinct difference between the network host style and the traditional host style. Wang Nima, as the "most positive host of three views of speech", is very successful in thinking from the perspective of social psychology. Wang Nima has become one of the symbols of the violent image subculture group through the styles of hiding identity, symbolized cartoon image, symbolized audio language and paralanguage expression, phonetic vocabulary grammar deviation and so on. The use of Wang Nima's image can better stimulate the audience to communicate and deliver the program. At the same time, the youth subculture audience speaks and spits with "opinion leaders" such as Wang Nima, and "opinion leaders" such as Wang Nima become spokespersons with obvious group characteristics. However, its disadvantage is that it can influence the public opinion trend of news on the Internet, and further interfere with the consciousness of individual thinking in the group.