Innovation Research on Specialty Practice Teaching Mode of Network and New Media in Application-oriented Universities

Abstract

The evolution of new media market has provided a good flow base for new media marketing. The market requires proprietary talents to be aware of communication rules and market rules and have a holistic and comprehensive grasp of the operation of today's Internet and digital media industry. However, professional new media marketing talents are still in short supply. This paper analyzes the training objectives of Network and New Media majors in existing application-oriented universities, and carries out innovation research of specialty practice teaching mode based on current theories of talent cultivation and practice teaching problems.