The Influence of Social Media on Green Consumer Awareness: An Analysis Based on Consumer Interaction and Information Acquisition

Abstract

This paper explores the concept of green consumption, the current status and trends of the market, as well as the crucial role of social media in spreading awareness of green consumption, shaping consumer attitudes, and influencing consumer choices. Green consumption is defined as a consumption pattern that considers environmental, social, and economic benefits, emphasizing consumers' choices of environmentally friendly products and services, as well as practices in lifecycle management and resource recycling. Social media, as a powerful tool for disseminating the concept of green consumption, with its global coverage, real-time interaction, and high user engagement, effectively promotes the popularization of green consumption awareness. Overall, social media plays an important role in promoting a culture of green consumption and facilitating the transition to sustainable consumption patterns.