Vol. 15 No. 3 (2024)

Articles

• The Status and Challenges of Economic and Financial Development

  Yuou Zhuang

  1-3

  • PDF

• Research on Online Marketing Strategies for Small and Medium-sized Enterprises in Wenzhou under the Background of Digital Economy

  Zhuoli Zhou, Senzhi Dai

  4-9

  • PDF

• Construction of Precision Marketing Systems for Large Enterprises in Big Data Environments

  Zhen Li

  10-15

  • PDF

• Analysis of the Commercial Operation of Automotive Video Accounts in the Era of New Media

  Meng Zhang, Dingyi Yuan, Jianshu Li

  16-19

  • PDF

• Marketing Development Path of Small and Medium-Sized Enterprises in Digital Economy Environment

  Qunli Zhou, Gewen Tang

  20-23

  • PDF

• Research on Business Model Innovation of Inclusive Finance in China Based on trust industry’s cases

  Jiangjun Li, Tao Fu

  24-32

  • PDF

• Research on Audit Risks and Prevention of Three Squirrels in E-commerce Enterprises

  Junke Chen

  33-38

  • PDF

• The Influence of Fairness for Performance Salary on Employee Pay-Satisfaction

  Junjie An, Masri Bin Abdul Lasi

  39-42

  • PDF

• Study on Solvency of Enterprises Take N Company as an example

  Huchao Wang, Yuan Tang

  43-49

  • PDF

• Heritage and Innovation of Teaching Models in University Dance Programmes

  Oulisi

  50-54

  • PDF

• Analysis of Equity Incentive Effect in Home Textile Industry

  Rang Hang, Yang Liu

  55-60

  • PDF

• Lenovo's Green Supply Chain Management Framework for Green Development of Enterprises

  Jiayuan Chen, Lunzhi Gan

  61-69

  • PDF

• Performance Study on Reverse Mixed-Ownership Reform of Private Enterprises Taking Qingxin Environment and Energy-Saving Guozhen as Examples

  Mengyuan He, Lunzhi Gan

  70-81

  • PDF

• Exploring the Value Implication and Realization Path of Accounting Professional Value into Accounting Curriculum

  Min Pang, Hongxia Zeng, Wei Li, Yi Ding

  82-88

  • PDF

• Global Trade Policies and Their Impact on Marketing in The Digital Age

  Hansheng Wang

  89-93

  • PDF

• Explore the Intrinsic Value and Practical Development of Engineering Ethical Responsibility

  Yuting Tian, Rui Zhang

  94-98

  • PDF

• Analysis and Research of Engineers' Professional Ethics Under the Trend of Social Green Development

  Yunning Hu, Yuting Tian

  99-103

  • PDF

• Significance and Measures of Realizing Multiple Values of Engineering Projects

  Rui Zhang, Yunning Hu

  104-107

  • PDF

• Integrating AI in Recruitment: A Review of Perceptions, Acceptance, Adoption and Ethical Considerations of AI Usage

  Asima Asif

  108-115

  • PDF

• Research on the Influence of Artificial Intelligence Technology in Enterprise Human Resource Management on Employee Performance

  Yingzhe Zhu

  116-119

  • PDF

• Decision Making in the Internationalization of the Service Industry and the Applicability of Manufacturing Industry Internationalization Theories A Literature Review-Based Consideration

  Zekun Min

  120-124

  • PDF

• The Influence of Social Media on Green Consumer Awareness: An Analysis Based on Consumer Interaction and Information Acquisition

  Tian Tian

  125-129

  • PDF

• Analyzing the Strategic Importance of Customer Relationship Management in the Digital Marketing Era

  Sheng Wang

  130-135

  • PDF

• The Impact of Green Finance on the Profitability of Commercial Banks

  Fangqun Zhang, Shiming Zhang

  136-138

  • PDF

• Research on the Impact of Video Game Characteristics on Russian Consumers Purchase Intention

  Novozhenin Aleksandr

  139-142

  • PDF

• Study on Periodical Fiscal and Tax Problems of China Engineering Testing Company Taking A Company as an example

  Yujie Jiang, Xuefei Guo, Siying Wei, Shuai Lin

  143-150

  • PDF

• Study on Re-Employment Dilemma and Countermeasures of Over-Age Migrant Workers in Guangyuan City

  Jiangmin Zhang, Kui Su

  151-156

  • PDF

• Research on Grid Governance of Urban Community in Inner Mongolia

  Zhenqing Gao

  157-159

  • PDF

• Risk Analysis and Management Strategies for Entrepreneurial Investment

  Yujie Weng

  160-164

  • PDF

• Research on Brand Emotional Communication Marketing Strategy Taking BaiXiang as an example

  Chenbing Lin

  165-167

  • PDF

• Research on Existing Problems of Online Car-Hailing Platform from The Perspective of Consumers Taking Huaxiaozhu as an example

  Yinuo Ma

  168-170

  • PDF

• What Makes UGC More Credible

  Shiyang Shen

  171-173

  • PDF

• Data-driven Fixed Asset Management Innovation: Practical Exploration of Artificial Intelligence Applied to Data Analysis and Predictive Maintenance

  Yun Liu

  174-178

  • PDF

• How Environmental Regulations Impact Carbon Emissions A based on Structure Upgrading

  Fengling Zhang

  179-185

  • PDF

• Post-earthquake Emergency Supplies Prediction Based on BP Neural Network

  Zhihang Liu, Bo Dong

  186-192

  • PDF

• Exploring the Path of Cultural Intermingling with the World in East Asia Taking the international trade of chinese ceramics as an example

  Shuang Wu

  193-196

  • PDF

• Impact of Tax Incentive Policies on Corporate Financial Performance: Based on Data from Listed Companies from 2012-2016

  Guan Wang

  197-201

  • PDF

• Research on Enterprise Comprehensive Budget Management Based on "Big Data and Cloud Accounting" Environment Taking Company A as an Example

  Rui Xiao, Yijun Chen

  202-210

  • PDF

• Research on the Experience and Improvement Countermeasures of Tibetan Incense Culture Helping Rural Tibetan New Roads

  Han Zhang, Haokai Wang

  211-216

  • PDF

• Research on the Impact Mechanism of Green Technology Innovation on ESG performance Regulatory effects based on environmental regulation

  Wenyu Li

  217-228

  • PDF

• Independent Directors' Opposition, Earnings Management and the Risk of Stock Price Crash

  Yida Ren

  229-241

  • PDF

• Gray Correlation Analysis of Energy Consumption, Energy Structure and Economic Growth in China

  Hongli Yin, Zhaoyong Sun

  242-247

  • PDF

• Market Development Analysis of China's New Energy Vehicle Charging Pile

  Zhaoyong Sun, Hongli Yin

  248-252

  • PDF

• Impact of Democracy on Economic Development in Developing Countries

  Lingyu Li

  253-258

  • PDF

• Exploring the Role of Big Data Analytics in Strengthening Financial Accounting for Promoting Sustainable Business Practices

  Fangfang Zhou

  259-262

  • PDF

• Enhancing Green Finance through Graph Neural Network Algorithms: An Analysis of Market Trends and Investment Opportunities

  Hewei Li

  263-267

  • PDF

• Comparative Analysis of New Energy Vehicle Marketing between China and America

  Qi Chen

  268-273

  • PDF

• Measurement and Research on the Development Level of Digital Infrastructure in Guangdong Province

  Canzhu Zhang, Jianyu Lu, Weiqi Fang, Zhuxiang Ma

  274-277

  • PDF

• The Impact of The Success of Midea Group's Digital Transformation on The Development of Enterprises

  Yawen Huang, Dantong Zhao, Yuhang Cao

  278-283

  • PDF

• Innovation Strategies and Challenges of Enterprise Supply Chain Management in Digital Age

  Xinyu Zhang

  284-289

  • PDF

• Study on the Path of High-Quality Development of Baijiu Enterprises Driven by ESG Concepts

  Lin Qiu, Yijun Chen

  290-294

  • PDF

• The Impact of Entrepreneurial Orientation of SME CEOs on Firm Performance

  Zhen Liu, Dhakir Abbas Ali

  295-299

  • PDF

• Definition and Measurement of Enterprise Digital Transformation

  Xiaoqin Ou

  300-305

  • PDF

• Workshop Layout Optimization Based on SLP and Genetic Algorithm

  Mengjia Chen

  306-310

  • PDF

• Accounting of Ecosystem Service Value in Chengdu-Chongqing Double Circle

  Xiaoqing Guo, Huan Huang

  311-316

  • PDF

• Research on the "Right of Retraction" Of the Transferee Shareholders in The Process of Equity Transfer of a Limited Liability Company

  Suqing Yao

  317-321

  • PDF

• From the Perspective of Land Economics, Discuss Whether "Young People Should Buy a House When They Get Married at The Current Stage"

  Jiawei Gao

  322-324

  • PDF

• Current Development of Art and Countermeasures

  Heting Ma

  325-330

  • PDF

• A Practical Study on The Integration of Business and Philanthropy Enabled by Data

  Huizhen Chen

  331-334

  • PDF

• BYD: From a Battery Giant to A Global Leader in New Energy Vehicles

  Yahui Yang

  335-337

  • PDF

• The Impact of Environmental Information Disclosure on Corporate Value

  Wenqiao Ning

  338-343

  • PDF

• Research and Thinking Based on Credit Suisse Bank Crisis

  Mengli Yin

  344-348

  • PDF

• Research on Supplier Development Strategy Considering Spillover Effect in Competitive Environment

  Guodong Cui

  349-355

  • PDF

• The Impact of Digital Banking Services on Customer Satisfaction

  Hongyang Chu, Xuegang Zhan

  356-360

  • PDF

• The Impact of Entrepreneurial Failure Learning on Recreational Willingness: A Moderated Mediation Model

  Mingchun Wu, Xiaorui Wang, Jingjing Liang, Yufan Feng

  361-367

  • PDF

• Challenges and Future Paths for China's New Energy Vehicles under New Quality Productivity

  Lisha Tang, Ping Liu

  368-375

  • PDF

• Research on the Impact Mechanism of Digital Financial Development on Urban Environmental Governance

  Ruixuan Zhang

  376-383

  • PDF

• Research on the Impact of Artificial Intelligence on Corporate Sustainable Development: A Case Study of Alibaba

  Yiting Wu

  384-389

  • PDF

• Research on User Churn Prediction of Traditional Supermarket Digital Platform

  Honglei Yin, Yilei Pei

  390-397

  • PDF

• The Effects of U.S. Tariff Increases on Chinese Automotive Parts Trade

  Wei Pan

  398-400

  • PDF

• Comparative Analysis of Lazada and Shopee E-commerce Firms in Southeast Asia: Alibaba Strategies for Competing in the Regional Market

  Qiaoying Qiu

  401-413

  • PDF

• How the Chinese Government Guides Data Governance to Support Digital Economy Development

  Yan Li

  414-417

  • PDF

• Middle Management of Zlts An Empirical Study of The Relationship Between Pay-For-Performance Intensity and Work Engagement

  Yanping Shi, Linghao Kong

  418-426

  • PDF

• Analysis of Apple Stock - Based on R

  Junjie Yu, Wenjia Sang, Yiqian Tang

  427-430

  • PDF

• The PDCA(Plan-Do-Check-Act) Cycle’s Roles in Food Quality Improvement A case study of the Hangzhou Lele Food Factory in China

  Rui Shi

  431-440

  • PDF