Global Trade Policies and Their Impact on Marketing in The Digital Age

Hansheng Wang

doi:10.54097/4qyfgr06

Authors

Hansheng Wang

DOI:

https://doi.org/10.54097/4qyfgr06

Keywords:

Global trade policy, Digital economy era, Marketing, Tariffs and trade barriers, Global value chains, Digital technology, Precision marketing, Digital transformation

Abstract

With electronic commerce and digital services gradually becoming an important part of international trade, the rapid development of digital technologies has led to significant changes in market structures and business models. The article first outlines the salient features of the digital economy, including the widespread use of big data, cloud computing and artificial intelligence. The article then explores the impact of trade policies on product pricing, firm profitability and market diversity, as well as the way digital technologies are changing marketing strategies. Thanks to big data and artificial intelligence, companies are better able to anticipate customer needs and develop appropriate marketing plans. In addition, through digital transformation, business marketing and services can be seamlessly integrated to improve user experience and service efficiency. Finally, the article outlines the difficulties that firms face in the era of digital marketing and proposes creative solutions. In the digital economy, companies must adapt to changes in international trade rules, use digital technologies to improve marketing efficiency and effectiveness, and pursue innovation for sustainable growth.

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