What Makes UGC More Credible

Shiyang Shen

doi:10.54097/gp7zew31

Authors

Shiyang Shen

DOI:

https://doi.org/10.54097/gp7zew31

Keywords:

UGC, Source credibility, Content credibility

Abstract

UGC's online media platform is the primary source of related information about tourist destinations before tourism activities. At the same time, more and more customers are likely to be affected by online media information, especially the information published by UGC online media platforms. This paper uses the literature analysis method to integrate the factors affecting the credibility of UGC in the previous literature. The conclusion is to help visitors screen more reliable information and provide more quality content for content publishers to guide.

Downloads

Download data is not yet available.

References

Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of interactive marketing, 26(2), 102-113.

Hsu, C. L., Chuan‐Chuan Lin, J., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69-88.

Bei, L. T., Chen, E. Y., & Widdows, R. (2004). Consumers' online information search behavior and the phenomenon of search vs. experience products. Journal of family and economic issues, 25, 449-467.

Tirunillai, S., & Tellis, G. J. (2012). Does chatter really matter? Dynamics of user-generated content and stock performance. Marketing Science, 31(2), 198-215.

Gutt, D., Neumann, J., Zimmermann, S., Kundisch, D., & Chen, J. (2019). Design of review systems–A strategic instrument to shape online reviewing behavior and economic outcomes. The Journal of Strategic Information Systems, 28(2), 104-117.

Haklay, M., & Weber, P. (2008). Openstreetmap: User-generated street maps. IEEE Pervasive computing, 7(4), 12-18.

Ayeh, J. K., Au, N., & Law, R. (2013). “Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437-452.

Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion.

O’Keefe, D. J. (2002). Persuasion theory and research (2nd. Sage Publications). Thousand Oaks, CA.

Muda, M., Musa, R., Mohamed, R. N., & Borhan, H. (2014). Celebrity entrepreneur endorsement and advertising effectiveness. Procedia-Social and Behavioral

Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.

Wang, L., Law, R., Hung, K., & Guillet, B. D. (2014). Consumer trust in tourism and hospitality: A review of the literature. Journal of Hospitality and Tourism Management, 21, 1-9.

Yüksel, H. F. (2016). Factors affecting purchase intention in YouTube videos. Journal of Knowledge Economy & Knowledge Management, 11(2).

Fan, A., Shen, H., Wu, L., Mattila, A. S., & Bilgihan, A. (2018). Whom do we trust? Cultural differences in consumer responses to online recommendations. International Journal of Contemporary Hospitality Management, 30(3), 1508-1525.

Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of retailing, 80(2), 159-169.

Bray, J., & Schetzina, C. (2006). Travel 2.0: Harnessing the power of user-generated content and tagging. Hospitality Upgrade, 28-29.

Gretzel, U. (2006). Consumer generated content–trends and implications for branding. E-review of Tourism Research, 4(3), 9-11.

Verma, D., & Dewani, P. P. (2021). eWOM credibility: a comprehensive framework and literature review. Online Information Review, 45(3), 481-500.

Ginsca, A. L., Popescu, A., & Lupu, M. (2015). Credibility in information retrieval. foundations and trends® in information retrieval, 9(5), 355-475.

Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of consumer marketing, 12(4), 5-11.

Kavanoor, S., Grewal, D., & Blodgett, J. (1997). Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions. Journal of Business Research, 40(3), 219-227.

Beltramini, R. F. (1982). Advertising perceived believability scale. Proceedings of the southwestern marketing association, 1(3).

Goldberg, M. E., & Hartwick, J. (1990). The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness. Journal of consumer research, 17(2), 172-179.

Gvili, Y., & Levy, S. (2016). Antecedents of attitudes toward eWOM communication: differences across channels. Internet Research, 26(5), 1030-1051.