Comparative Analysis of New Energy Vehicle Marketing between China and America

Abstract

From the perspective of energy, traditional fuel vehicles mainly rely on oil as energy, and the limited and non-renewable nature of oil resources make their price rising, and the problem of energy security is increasingly prominent. In order to promote the development of new energy vehicles, many countries have formulated a series of preferential policies and supporting measures, such as car purchase subsidies, free parking, unlimited travel and so on. The implementation of these policies has provided a strong guarantee for the promotion of new energy vehicles. At present, the sales of new energy vehicles in China show a competitive pattern of increasingly concentrated market share towards the top enterprises, and the sales of a large number of independent brands have achieved strong growth. For example, this paper mainly focuses on the marketing perspective of new energy vehicles and the comparison of new energy vehicles in China and the United States, aiming to reveal the development of new energy vehicle enterprises and discuss the commonalities and differences in the new energy vehicle industry in China and the United States.