Whether the Introduction of Live Broadcast with Goods Mode Can Save the Difficult Company

Yi Lin

doi:10.54097/mabvth16

Authors

Yi Lin

DOI:

https://doi.org/10.54097/mabvth16

Keywords:

Distressed enterprises, Live-streaming e-commerce, Oriental selection,

Abstract

This paper to Oriental selection holding co., LTD. In new Oriental education science and technology (group) co., LTD. In response to the "double reduction" policy, the company revenue data during the declining live with goods behavior as an example, for example, the study live with goods for difficult enterprise performance promotion effect, through the analysis of the revenue performance of Oriental selection, and compared with the revenue before the Oriental selection, found that live with goods can improve enterprise performance, saved the plight of new Oriental. Therefore, in the face of distressed companies, live delivery can be used as a strategy for enterprises to deal with the difficulties and help improve their performance.

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