An Application of The Theory of Planned Behaviour: Factors Influencing Parental Decision on Children Involvment in Out-Of-School Music Education
DOI:
https://doi.org/10.54097/jbmkbd19Keywords:
Out-of-school Music Education, Parental Decision, Theory of Planned BehaviourAbstract
In China's music education and training industry, the exploration of parents' and children's educational decisions on the demand side of the market is crucial to the healthy functioning of the music education market. The current study applies TPB theory and modelling to investigate the factors influencing parental decision-making in children's out-of-school music education participation. The study was conducted in Henan Province, China, with a sample of 650 parents from 21 music education institutions in seven cities in Henan Province. The results of data analyses showed that parental ATT, SN, and PBC all had significant positive effects on PI. PBC directly affected PD, while PI was the most significant influence on PD.
Downloads
References
[1] Aazh, H., Danesh, A. A., & Moore, B. C. (2021). Internal consistency and convergent validity of the inventory of hyperacusis symptoms. Ear and Hearing, 42(4), 917-926.
[2] Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50, 179-211
[3] Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
[4] Mao, Y. S. (2023). Research on influencing factors of museum behavior of cultural and creative products. Master's thesis, Zhejiang University of Finance and Economics. https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFDTEMP&filename=1023572142.nh
[5] Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
[6] Rodrigues, M., Proença, J. F., & Macedo, R. (2023). Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour. Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151410912
[7] Sabina Del Castillo, E. J., Díaz Armas, R. J., & Gutiérrez Taño, D. (2021a). An extended model of the theory of planned behaviour to predict local wine consumption intention and behaviour. Foods, 10(9). https://doi.org/10.3390/foods10092187
[8] Sürücü, L., & Maslakçi, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694-2726.
[9] Xu, H. (2019). Research on basic Education Resource Allocation and Space Supply and demand Balance in Wuhan city. PhD thesis, Central China Normal University. https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CDFDLAST2021&filename=1019248841.nh
[10] Yadav, S. S., Kar, S. K., & Rai, P. K. (2022). Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.1007959
[11] Yusoff, M. S. A., Wan Mohamed, W. N., Mohamed, Z., & Abdul Muin, N. (2022). Intention to Choose Education Course in UiTM Using Theory of Planned Behaviour (TPB). 40. https://doi.org/10.3390/proceedings2022082040
[12] Zhang, Q. N. (2020). Research on the mechanism of the influence of safety trust on the purchasing behavior of domestic infant milk powder. PhD thesis, Northeast Agricultural University. https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CDFDLAST2021&filename=1020078394.nh
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
