Research on Commercialization Development of Flower Headdress Products in Quanzhou, Fujian under the Perspective of Internet Economy

Abstract

This study takes the unique flower headdress product of Quanzhou Xunpu Village as the research subject, and explores the characteristics and strategies of its online publicity and offline services under the Internet economy mode. This study uses the fantasy theme analysis method and content analysis method to analyze the short videos on the theme of hairpin flowers, and uses the SWOT analysis method to discuss the advantages, disadvantages, opportunities, and challenges of the development of the hairpin flower industry, and draws the conclusions that the online publicity of the hairpin flower products in Quanzhou is homogenized, the offline services are caught in the low level of competition, and the development of the tourism economy has contributed to the dissolution of the local cultural traditions.