The Impact of E-commerce on the Sales of Agricultural and Sideline Products

Authors

  • Dianlin Ju
  • Ying Lou

DOI:

https://doi.org/10.54097/qpjet510

Keywords:

E-commerce, Agricultural Products, Market Access, Digital Platforms, Rural Development

Abstract

This study explores the impact of e-commerce on the sales of agricultural and sideline products, examining how digital platforms have transformed traditional marketing and distribution channels in the agricultural sector. The research underscores the significance of e-commerce as a pivotal tool for enhancing market accessibility and efficiency for farmers and producers, particularly in rural and remote areas. By leveraging e-commerce, agricultural producers can bypass traditional intermediaries, thereby reducing transaction costs and increasing profit margins. The study employs a comprehensive analysis of market trends, consumer behavior, and sales data to evaluate the effectiveness of e-commerce platforms. It identifies key factors that influence the successful integration of e-commerce in agricultural sales, including infrastructure development, digital literacy, and logistical support. The findings reveal a substantial increase in the reach and scale of market access for agricultural products, alongside improved price competitiveness. By facilitating direct interaction between producers and consumers, e-commerce contributes to greater transparency and trust in the supply chain. The conclusion emphasizes the transformative potential of e-commerce in reshaping the agricultural market landscape, advocating for policy support and investment in digital infrastructure to further enhance its benefits. This research provides valuable insights for stakeholders seeking to optimize the use of e-commerce in agricultural sales, highlighting the need for strategic planning and collaboration among policymakers, industry players, and technology providers.

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References

[1] Huang Canhui The Application and Challenges of E-commerce in Agricultural Product Sales [J] Henan Agriculture, Issue 13, 2024, Pages 14-15, Total 2.

[2] Song Zhuolun Research on the Impact of the Integration of Agriculture and E-commerce Platforms on the Sales of High Quality Agricultural Products [J] Hebei Agricultural Machinery, Issue 7, 2024, Pages 55-57, Total 3.

[3] Wang Zhaoyu Strategies for promoting the development of agricultural and sideline products through e-commerce under the background of rural revitalization [J] Time Figures, Issue 4, 2024, pp. 127-129, 3 pages in total.

[4] Dou Yudi The Application and Optimization Strategies of E-commerce in Agricultural Product Marketing [J] National Circulation Economy, Issue 5, 2024, pp. 20-23, 4 pages in total.

[5] Dong Jingxuan Investigation on the influencing factors of e-commerce development of characteristic agricultural products in Daxing'anling [J] Central South Agricultural Science and Technology, Issue 8, 2024, pp. 171-176, total of 6 pages.

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Published

30-11-2024

Issue

Section

Articles

How to Cite

Ju, D., & Lou, Y. (2024). The Impact of E-commerce on the Sales of Agricultural and Sideline Products. Frontiers in Business, Economics and Management, 17(2), 106-110. https://doi.org/10.54097/qpjet510