Explore Export of Chinese Mobile Games: Using Tencent Arena of Valor as an Example

Abstract

This paper aims to analyze the export mode of Arena of Valor (hereinafter referred to as”AoV”) and provide reference for Chinese mobile games to go global. After summarizing the dilemma of current development environment of domestic mobile games, paper first introduce Arena of Valor. Based on its development history and current situation of going abroad, paper performed a qualitative analysis of the overseas mode of Arena of Valor. The paper analyzes AoV from three aspects: first, the selection of export destinations, then the relevant measures for game localization, and finally, the development of its esports events. Based on relevant information, it is concluded that careful consideration and investigation are necessary before choosing an export market; the “software” and “hardware” aspects of the game itself need to be localized; and it is necessary to fully utilize the characteristics of the game itself to generate additional value.