Servitization of Selected Electronics Manufacturing Enterprises in Guangdong, China: An Enhanced Enterprise Competitive Advantage Model

Xi Yu

doi:10.54097/3mjj4144

Authors

Xi Yu

DOI:

https://doi.org/10.54097/3mjj4144

Keywords:

Servitization, Enterprise performance, Competitive advantage

Abstract

This paper provided an in-depth exploration of the current state of servitization in the electronics manufacturing industry in Guangdong Province, China, with a particular focused on product-oriented and customer-oriented servitization. The study aimed to assist electronic manufacturing enterprises in Guangdong Province in enhancing their enterprise performance through servitization, thereby improving their competitive advantage. In this paper, quantitative research methods were used, including analysis of variance (ANOVA), pearson correlation analysis, and structural equation modeling (SEM). The survey data were collected from respondents in 121 enterprises, revealed significant differences in servitization, customer integration, and enterprise performance among Guangdong’s electronics manufacturing enterprises, as well as the impact of servitization on enterprise performance. Based on these findings, enterprises can formulate appropriate servitization strategies to improve their performance. The conclusions drew from this study offered valuable insights for stakeholders and provided a reference for promoting high-quality development in Guangdong’s manufacturing industry.

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