Marketing Strategy Analysis of Mobile Games Based on Consumer Psychology
DOI:
https://doi.org/10.54097/fbem.v6i2.2816Keywords:
Consumer psychology, Mobile game, Marketing strategy.Abstract
With the rapid development and wide application of Internet technology, the appearance of online banking and electronic payment has completely subverted people's traditional consumption concept, and online shopping has become a great upsurge in contemporary society, which has caused a certain impact on the traditional market. The content of marketing is becoming more and more abundant, and the traditional marketing methods can no longer meet the market demand and benefit the growth of enterprises. The development of online media platform has brought new development ideas to content marketing. Under this background, the production and marketing of mobile games pay more attention to the cultivation of market segments. How to make use of limited resources, respond to users' needs more quickly and enter the market to seize product advantages is a new problem that has to be faced and solved. The game has a strong feature of mobile Internet, which combines the anytime and anywhere nature with entertainment and leisure closely, so it is favored by the majority of users. The interactive marketing strategy for mobile game consumers should be consistent with the overall development goal. Enterprises need to re layout to cope with this new situation, taking full account of the information content consumers obtain through various channels.
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