Research on Business Model Innovation Based on Big Data Analysis
DOI:
https://doi.org/10.54097/fbem.v6i2.2820Keywords:
Big data, Business model, Market competition.Abstract
With the continuous development of information technology, the network era is gradually coming and has an important impact on all industries, which makes the business model of enterprises have to keep pace with the times to achieve innovation, so as to enhance the competitive advantage of enterprises and promote the healthy development of enterprises. Driven by big data, the pace of business model change is faster. All kinds of data are being produced all over the world in an instant, and this momentum is getting stronger and stronger. Big data is an important ignition point to promote the business model to be updated and reformed, and it is also a key factor to promote the increasingly fierce market competition. Therefore, it is particularly important to strengthen the research on business model innovation driven by big data. Based on the background of the Internet age and computer technology, this paper explores the innovative strategy of business model, so as to promote the innovation of business model and the development of enterprises.
Downloads
References
Zeng Qiang. Research on big data-driven business model innovation [J]. Science of Science Research, 2019, 37(6):11.
Yang Qian. Research on business model of big data and intelligent transportation enterprises [J]. Modern Radar, 2021, 43(11):2.
Jiang Juan, Yang Qixing, Chen Jiachun. Exploration of innovative path of retail business model based on big data [J]. Business Economics Research, 2018, 757(18):13-15.
Tang Bin, Lu Yanqiu, Ye Ying Ping. Research on knowledge creation model of platform enterprises from the perspective of big data capability [J]. Information Theory and Practice, 2020, 43(7):7.
Huang Wei, Liu Xia, Wei Qiang, et al. Innovation of enterprise product crisis management model based on big data [J]. Management Review, 2019, 31(7):8.
Wang Bingcheng, Yan Xiaofei, Zhang Shiqiang, et al. Construction and mechanism of business model innovation process: research based on grounded theory [J]. Management Review, 2020, 32(6):11.
Tian Jian, Xu Jiabin. Research on the driving factors of business model innovation of platform-based enterprises [J]. Science Research, 2020, 38(5):12.
Zhang Jingjing, Liu Lu, Li Jianling. Research on new energy vehicle business model innovation from the perspective of ecological consumption [J]. Ecological Economy, 2020, 36(3):6.
Wang Zhiping, Qi Yawei. Business model innovation of strategic emerging industry path breakthrough [J]. Reform and Strategy, 2018, 34(7):7.
Jiang Junfeng, Shang Yanying. Data empowerment drives the path of manufacturing enterprise service [J]. Scientific Research Management, 2022, 43(4):10.
