The Impact of Cultural Integration in Hotels on Consumer Satisfaction

Wenwen Yang

doi:10.54097/b9c46j51

Authors

Wenwen Yang

DOI:

https://doi.org/10.54097/b9c46j51

Keywords:

Culture, Consumer, Satisfaction

Abstract

Nowadays, with the rapid development of tourism e-commerce platforms, hotel online booking business is booming day by day. Consumers' purchase intention is more and more susceptible to the influence of customer experience evaluation. At the same time, the upgrading of consumer spiritual demand and the needs of tourism culture and hotel culture make high-star hotels to speed up the pace of transformation and upgrading. Based on this development trend, this paper grabs the online reviews of TripAdvisor, the world's leading travel evaluation platform, and takes "Suzhou Tonilo Lamborghini Book Hotel" as an example to deeply study the impact of culture integration into hotels on consumer satisfaction. Through the research of online text content, The multivariate statistical regression model is used to analyze the main factors affecting the customer satisfaction. The results show that there are 2 types of experience and 4 kinds of influencing factors related to the research content of this paper. Among them, room comfort, service quality and additional environment have a significant positive impact on star rating, but room environment does not have an impact on star rating.

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