A Study on the Market Competition and Positioning Between Membership Supermarkets and Ordinary Supermarkets in China: Taking Costco and Yonghui Supermarkets as examples

Baiyu Ji

doi:10.54097/2gkmmp84

Authors

Baiyu Ji

DOI:

https://doi.org/10.54097/2gkmmp84

Keywords:

China membership supermarket, General supermarket, Market competition and positioning, Costco, Yonghui supermarket

Abstract

By comparing the competition and positioning of Costco and Yonghui Supermarket in the Chinese market, this paper discusses the operation mode, target customer group and competitive strategy of membership supermarket and ordinary supermarket. The paper first introduces the development history of membership supermarkets and the development of ordinary supermarkets in China, then analyzes the market positioning, competitive strategy and supply chain management of Costco and Yonghui supermarkets in detail, and puts forward optimization suggestions for future development.

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References

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