Market & Financial Performance of Selected Chinese Technology Companies in Jiangxi Province: A Proposed Sustainable Market Positioning Strategies
DOI:
https://doi.org/10.54097/fkbpx882Keywords:
Financial Performance, Sustainable Market Positioning StrategiesAbstract
The main goal of this study is to propose sustainable market positioning strategies for Chinese technology companies in Jiangxi Province, based on the relationship between market positioning strategies and financial performance. The study employs quantitative methods, surveying 300 participants from 30 technology companies in Jiangxi Province, using the Raosoft sample size calculator to ensure a representative sample. The findings reveal a significant relationship between market share and profitability, with higher market shares being associated with increased ROI, ROE, and ROA. Furthermore, market positioning strategies significantly influence profitability, especially in terms of benefit goals, market objectives, and location suitability.Based on the results, a sustainable market positioning strategy is proposed, focusing on enhancing digital marketing, product innovation, and integrating corporate social responsibility(CSR) practices to strengthen market competitiveness.
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