Research on the Impact of Artificial Intelligence on Corporate Competitive Advantage

Authors

  • Xin Wan
  • Pengfei Zhao

DOI:

https://doi.org/10.54097/as1w9764

Keywords:

Artificial Intelligence, Corporate Competitive Advantage, Operational Efficiency, Customer Experience, Innovation

Abstract

This paper comprehensively explores the multifaceted influence of artificial intelligence (AI) on corporate competitive advantage. It analyzes how AI technologies enhance operational efficiency, transform customer experiences, and drive innovation within enterprises. Additionally, potential challenges such as data privacy concerns, technological complexities, and ethical issues are examined. Strategies for businesses to harness AI's potential while mitigating risks are proposed, aiming to provide valuable insights for corporate decision-makers and researchers in the evolving digital landscape.

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References

[1] Iansiti, M., & Lakhani, K. R. (2020). Competing through Artificial Intelligence. Harvard Business Review.

[2] Shaw, M. J., & Sharma, R. (2019). The Impact of Artificial Intelligence on Business Strategy, Structure, and Performance: An Exploratory Study. Journal of Management Information Systems, 36(1), 23 - 49.

[3] Li, Y., Dutta, S., & Banker, R. (2021). Artificial Intelligence and Firm Performance: The Role of Innovation. Information Systems Research, 32(1), 22 - 40.

[4] Martinuzzi, A., Matthes, F., & Schlager, T. (2019). AI in Business: The Four Key Ways It Is Transforming Competition. Business Horizons, 62(3), 323 - 333.

[5] Grace, K., Salvatier, J., Dafoe, A., et al. (2018). The Ethical Implications of Artificial Intelligence for Business: A Literature Review. Journal of Business Ethics, 150(4), 889 - 910.

[6] Yang, X. T., Hong, W., & Wang, S. (2022). Data Governance for Artificial Intelligence: An Overview and Framework. Journal of Management Information Systems, 39(1), 243 - 274.

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Published

24-12-2024

Issue

Section

Articles

How to Cite

Wan, X., & Zhao, P. (2024). Research on the Impact of Artificial Intelligence on Corporate Competitive Advantage. Frontiers in Business, Economics and Management, 17(3), 438-443. https://doi.org/10.54097/as1w9764