Study on the Current Situation and Promotion Strategies of Tourism Catering in Zhaoqing
DOI:
https://doi.org/10.54097/cayn1q80Keywords:
Zhaoqing City tourism catering, Promotion strategy, Gourmet tourismAbstract
This paper, through questionnaire surveys and interviews, finds that the development of tourism and catering industry in Zhaoqing City faces several issues. These include a lack of prominent local catering characteristics, insufficient promotion of local tourism catering, serious homogenization, a lack of innovation, unstable service quality, strong seasonality in tourism, and inadequate future planning. Based on the analysis of these problems, the development strategies summarized are: firstly, to enhance the quality of tourism catering products and services and create distinctive brands; secondly, to strengthen industry management and policy support to promote healthy industrial development; thirdly, to promote industry integration and innovation to expand development space.
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