The Impact of Time Perspective on Product Choices: The Mediating Role of Perceived Time Scarcity
DOI:
https://doi.org/10.54097/1zp00637Keywords:
Time Perspective, Virtue, Vice, Product choices, Perceived time scarcityAbstract
This study explores the influence of time perspective (linear vs. cyclical) on consumer product choices (virtue vs. vice) and proposes a theoretical model in which perceived time scarcity acts as a mediator. By reviewing and synthesizing relevant literature, we analyze the mechanisms through which time perspective affects perceptions of time scarcity and further examine how these perceptions drive consumer preferences for different product types. Several theoretical hypotheses are proposed to guide future empirical research. This study aims to provide both theoretical and practical guidance for time management, consumer behavior, and marketing fields.
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