The Relationship between Consumer Trust and the Value of Food Enterprises: A Case Study of COFCO Event
DOI:
https://doi.org/10.54097/fxazr834Keywords:
Comsumer trust, Purchase Intension, Trast CrisisAbstract
This study takes the COFCO incident as its case study to examine how consumer trust impacts the evaluation of food firms while appraising the complex consequences of a crisis of trust on such establishments together with their respective effective responses. Data was collected using questionnaires, which were later analysed using SPSS. According to the results of the investigation, the crisis of trust on food safety not only has a direct influence on consumers' purchasing behaviours but also causes huge challenges to the market, as well as the positioning and brand reputation of companies. This research not only constructs a significant theoretical framework for the food industry regarding trust management but also suggests helpful practical measures for organizations experiencing a crisis of trust.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
