Evaluation of Milkground’s Sustainable Growth Ability Based on Higgins Model
DOI:
https://doi.org/10.54097/2b6s3748Keywords:
Sustainable Growth Capacity, Higgins Model, Operating Efficiency, Financial PolicyAbstract
This paper selects MilkGround, a leading enterprise in the cheese industry, as the research object, and selects the micro-financial indicators of MilkGround from 2016 to 2022 to explore the sustainable growth ability of MilkGround. The article is divided into four parts: the theory of sustainable growth ability and Higgins model; introduce the operation process of MilkGround and analyze its financial status; compare the actual growth rate of MilkGround with the sustainable growth rate, and then analyze the reasons for the deviation between the two; in view of the possible obstacles to the sustainable development of enterprises, some suggestions are put forward to prevent enterprises from detours. Through research, it is found that the sustainable growth ability of MilkGround Company is affected by many factors such as operating efficiency and financial policy. The company should purchase in advance to lock in the price range and purchase quantity, enrich the cheese product structure, consolidate the cheese category leader position, in order to achieve sustainable growth. Based on the case of MilkGround Company, this paper not only studies the sustainable growth ability of MilkGround, but also provides some references for the problems existing in China 's cheese industry.
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