Research on Marketing Strategy of Technical Products of Coal Mine Enterprises in The Digital Information Age
DOI:
https://doi.org/10.54097/b7bxhz29Keywords:
Digital informatization, Coal mining enterprise, Technical product, Marketing strategy, Big data analysis, Internet platformAbstract
Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and necessity of digital marketing, and puts forward innovative strategies such as precision marketing, Internet platform marketing, application of intelligent marketing tools and online and offline integrated marketing based on big data analysis. At the same time, it also discusses the safeguard measures for the implementation of digital marketing strategy, including the adjustment of organizational structure, personnel training, data security management and the construction of marketing effect evaluation system, and analyzes with examples.
The results show that the digital marketing strategy can effectively improve the market competitiveness and sales performance of coal mine technology products, and provide new ideas and methods for the marketing innovation of coal mine enterprise technology products.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
