Social Media, Quality Information, and Entertainment Services: A Case Study of Escape Stores in Hangzhou
DOI:
https://doi.org/10.54097/fbem.v6i2.3037Keywords:
Consumer reviews, Escape stores, Discounts, Vouchers.Abstract
In recent years, China's leisure and entertainment market have developed rapidly, with various board games and escape stores emerging in endlessly. Social media has become one of the important channels for the industry to disseminate high-quality information to consumers. However, whether social media convey valid quality information on entertainment services? What are the most frequently mentioned topics of entertainment on social media? We try to answer these questions by studying Meituan, the leading online platform for leisure and entertainment services in China. We use NLP technics to extract keywords from consumer reviews and conduct basic analysis on vouchers and discounts provided by stores. We find that the majority of escape stores’ ratings are high(over 4.5), and the distribution of stores’ ratings is a roughly J-shape. Moreover, except for the game instruction voucher, the other three vouchers’ average discount is very similar. And we also find that consumers’ review most frequently mention the scene of escape stores.
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References
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