Research on Coordination Strategy of Dual Channel Supply Chain for Information and Service Sharing

Abstract

 E-commerce channels are favored by consumers with their low price strategy and cost advantages, while physical retail channels play games in the competition with efficient services. Each has its own advantages, which makes consumers flow between different channels, leading to conflicts between channels. This paper analyzes the dual-channel supply chain cooperation mode of information sharing and service sharing, explores the coordination model based on price compensation strategy, and discusses how the manufacturer's e-commerce channel and retailer's physical channel cooperate through the coordination incentive model based on price compensation strategy to achieve the total profit realized under centralized decision-making, and through service sharing to indirectly redistribute profits, achieving win-win cooperation between both parties.