Evolution of Business Model of Golf Course: Transition from Membership System to Experience Economy

Abstract

With the progress of science and technology and the improvement of people's living standards, the golf industry has also ushered in new changes and development opportunities. Firstly, this paper analyzes the characteristics of the traditional membership mode of golf courses and the predicament of the development of membership mode under the current social and economic conditions, then gives a basic introduction to the experience economy mode, and analyzes the positive influence of experience economy on the development of golf course business model, mainly in changing consumer demand, promoting the diversified development of golf industry and reshaping brand image. Finally, it puts forward the basic path of the transformation of golf course business model from membership to experience economy, aiming at providing more ideas for the development of golf industry.