Research on the Design Strategy of Jiangxi Red Cultural and Creative Products

Tao Gao

doi:10.54097/0dape540

Authors

Tao Gao

DOI:

https://doi.org/10.54097/0dape540

Keywords:

Jiangxi, Red cultural and creative industry, Product design, Strategy research

Abstract

Red cultural and creative products occupy a very important position in the cultural and creative industry. With the continuous enhancement of market competition, the status of red cultural and creative products remains high. Red culture can profoundly embody the spirit of the Red Revolution in its actual development process, and developing red cultural and creative products is to promote the spirit of the Red Revolution. In recent years, the Party and the state have continuously increased their emphasis on "red" cultural and creative products, and proposed a series of measures to promote and protect "red" cultural and creative products in the actual development process, aiming to enable the new generation of youth to experience, inherit, and promote red culture.

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