Changes in Consumer Behavior and Adjustment of Customer Management Strategies under the Background of Economic Fluctuations

Abstract

This article focuses on the changes in consumer behavior during economic fluctuations and the matching path of corporate customer management strategies. Taking the 2022-2024 global economic recovery differentiation period as the research background, combined with the International Monetary Fund's (IMF) World Economic Outlook and publicly available data such as consumer confidence index and household consumption expenditure released by national statistical agencies, empirical analysis is conducted. Research has found that economic fluctuations reshape consumer decisions through a dual path of income expectations and risk perception, exhibiting characteristics such as rational consumption dominance, increased price sensitivity, diversified channel selection, and weakened brand loyalty. Different income groups also exhibit significant behavioral differentiation due to differences in risk resistance abilities. Based on this, this article proposes strategic adjustment directions such as dynamic customer segmentation, omnichannel value transmission, and cost value balance. The study reveals the linkage mechanism between economic fluctuations and consumer behavior, providing public data support and practical reference for enterprises to optimize customer management systems and enhance market risk resistance capabilities.