Research on the Strategy of Smart Tourism Promotion in the Media Convergence Era in Wenzhou

Abstract

With the advent of the media convergence era, the interactive way of intelligent service replaces the traditional, simple and crude management, and the information transmission presents the characteristics of strong timeliness, fragmentation, interactivity, depth and transience. In this context, accelerating the pace of smart tourism development will help to promote the high-quality development of tourism industry in Wenzhou. Combining the era backgrounds, the paper takes a few scenic spots of Wenzhou which selected in the list of Zhejiang smart tourism scenic spots in 2021, as the key research object, and studies the current development status of Wenzhou smart tourism, the advantages and limitations of tourism information transmission methods and channels. On this basis, in order to improve the service and visitor experience of smart tourism in Wenzhou, the article will start from the current situation of the development of Wenzhou smart tourism, make a comprehensive analysis of the problems in the transmission channels and ways, and at last put forward the corresponding improvement countermeasures and suggestions.