Innovative Research on Market Analysis of New Energy Cars Based on Online Reviews

Bin Li; Xiaofang Liu

doi:10.54097/fbem.v6i3.3331

Authors

Bin Li
Xiaofang Liu

DOI:

https://doi.org/10.54097/fbem.v6i3.3331

Keywords:

Online comments, Competitive situation, New-energy car, Directed attribute relationship.

Abstract

With twitch the intensification of competition in the new energy car market, it is particularly important for car enterprises to prepare to grasp the market competition situation and changes. In this paper, by extracting the model comparison information of consumers in online reviews, the competition situation among models is shown through the directed attribute relationship diagram, which is used to point out the shortcomings of the existing research methods of new energy car market competition situation, and propose a new market analysis idea. The results show that when consumers compare models, they break the original market segmentation, cross level and cross field comparison, and there are significant differences in the range of competitive products at different time points, which will help improve the existing market competition situation research methods in the process of serving automobile enterprises in the future.

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